David Grebow
831.241.0441
Download Resume Here
Marketing / Business Development
Experience and Accomplishments:
KnowledgeStar, Inc.
January 2008 - Present
Independent Consultant
Worked for companies developing marketing strategy, product launches, and marketing communications materials
Created KnowledgeStar, widely marketing blog about online marketing
Published ebook Advantage-Driven Marketing for Web 2.5 (Summer 2008) 
Client List, Publications and Portfolio Upon Request
McGraw-Hill
June 2006 - December, 2007
Director, Marketing Communications – AYP SchoolPass Program
- Envisioned and worked on all integrated marketing communications for the AYP SchoolPass program delivered to over 5,000 schools and more than 23,000 Customers
- Increased sales of three products related to the AYP Program by approximately 8%
- Developed additional marketing campaigns for two other product lines with response rates at over 6%
Marketing Director - Grant Services Program
- Created and managed the Grant Services Program that brought in $500M in Year One
- Created marketing communications programs around grants that enabled an entirely new conversation with Customers, resulting in increased sales using grant dollars
- Positioned Grant Services as a marketing program increasing Customer loyalty and retention
- Developed ongoing weekly grant availability reports and created grant-related product marketing programs that laser-targeted sales calls and increased sales by approximately 3%
Senior Manager, Emerging Technology
& Trends
- Developed TrendWatch, internal-only newsletter that mapped emerging educational technology and trends to current and future products
- Created related marketing communications materials on product and learning trends
Comcourse
December, 2003 – June, 2006
Director, Marketing Communications
- Developed the branding and marketing strategy called Total Solutions™ for the start-up company that increased revenues by 30%
- Responsible for creating and executing all marketing communication programs including website, press releases and catalogs
- Developed branding and marketing communications for successful new programs including
- The Learning Bridge™ - The Comcourse LMS system for program delivery and management
- JobLinks™ - Linking graduates and employers online
- Liberty High School Online™ - Designed specifically for adult students who did not finish high school.
- Consulted with Customers one-on-one and in focus groups to determine future directions
Trinity Learning International
January, 2003 – November, 2003
Director, Marketing Communications
- Developed strategic marketing plan for international sales for the start-up company
- Created cultural-specific brand awareness program for US, Australia and South African markets
- Wrote developed and collaborated with in-country partners to develop specific marketing materials
IBM
August, 2000 – January, 2003
Senior Marketing Manager, MindSpan Business
- Led Senior Leadership Team developing competitive analysis, branding and market strategy that helped sell $350M by the third year of operation
- Prepared tailored marketing materials and programs for sales to key Customers
- Led calls to Industry Analysts, developed whitepapers and other reports to provide added visibility
- Created presentations, directed “Road Shows” and convention presence
PeopleSoft Education Services
June, 1998 – July, 2000
Director, Customer Education Program Marketing
- Developed marketing materials, including conference calls and webinars, that held Customer retention at 100% during transition from proprietary platform to new V.8 web-based platform
- Developed marketing communication materials for new web-based Customer assessment and education program increasing Customer time-to-performance by over 28%
- Set standards for usability and user-interface for skills assessment and directed multiple global vendors
- Instituted Educational Technology Forum and EdTech Online newsletter and webinars to showcase web-based technology and improve Senior Management’s level of Internet knowledge
Global Knowledge
Network
December, 1995 – May, 1998
Director Marketing Communications -
Western Region
- Worked closely with Worldwide Sales and Senior Management to develop coherent and consistent marketing communications strategy and materials
- Led international team on two new successful product launches in the US
- Championed and directed The Alexandria Project – Education in the Workplace of the Future as a key marketing program to increase visibility for Global Knowledge
Additional Work Experience:
Digital Equipment Corporation
Co-authored Creating a Learning Culture published by Cambridge University Press, 2005
Editorial Board Member, Research in Management Education and Development, St. John's University Press, Current
Published writer magazines, ezines and blogs
Formal Education:
